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PRI Case Study

Growing the world's largest responsible investment framework

Principles for Responsible Investment (PRI) 

The Principles for Responsible Investment (PRI) is an investor initiative in partnership
with UNEP Finance Initiative and the UN Global Compact.

Project

blueprint.tv has worked with the PRI since 2015. During this time we have produced video branding guidelines, consulted on their digital strategy and delivered various campaigns.

Our flaship campaign celebrated the PRI's ten year anniversary with a video asking their members and the general public to deepen their commitment to responsible investment. We also looked to grow investor interest in environmental, social and corporate governance issues (ESG). The campaign was delivered by a PPC Twitter campaign targeting influencers as well as a PPC LinkedIn campaign focusing on existing and new signatories.

Impact
  • Hundreds of new Twitter and LinkedIn followers
  • Increased awareness and enquiries from non-signatories
  • Branded versions created for individual members